Product Marketing Manager

Product Marketing Manager – B2B SaaS

Hybrid working (Belfast office). £50-55K Salary plus bonus plus benefits

Key Responsibilities

• Establish and own product positioning, messaging and value propositions across the product, creating clarity and consistency as the business scales.
• Act as the primary link between Product and Marketing, developing a deep understanding of the roadmap, customer needs and commercial priorities.
• Build and lead go-to-market processes for new features, enhancements and releases.
• Translate product functionality into simple, customer-focused stories tailored to different audiences and use cases.
• Work with Product to bring customer, market and competitor insight into roadmap and prioritisation discussions.
• Create the core product marketing toolkit from scratch, including website messaging, sales decks, product narratives, launch assets and case studies.
• Partner with Sales and Customer Success teams to develop enablement materials, messaging and training that support effective cross-selling and product adoption.
• Establish lightweight product marketing processes and ways of working that scale with the business.

What You’ll Bring – Essential Experience

• Proven experience in a Product Marketing role within a B2B SaaS or technology-led business.
• Experience being part of an early or scaling product marketing function.
• Strong understanding of SaaS products, go-to-market strategy and customer journeys.
• Demonstrated ability to develop product positioning and messaging from first principles.
• Experience working closely with Product teams and influencing cross-functional stakeholders.
• Experience in marketing enterprise SaaS solutions and developing product-benefit use cases which help prospective customers sell-upwards.